Course - Overview
MBA In Marketing Management
The Master of Business Administration (MBA) in Marketing Management is a specialized program designed to provide students with enhanced abilities relevant to the evolving marketing landscape. The curriculum includes classes on consumer behaviour, brand management, digital marketing, marketing research, and strategic marketing. Beginning with fundamental ideas such as marketing principles, market analysis, and marketing communication, students lay a solid basis for a thorough examination of advanced marketing issues. As the program advances, students learn about advanced topics like market segmentation, product development, pricing strategies, and distribution networks. The MBA in Marketing Management program emphasizes practical learning by integrating hands-on experiences such as case studies, marketing projects, and internships, allowing students to enhance important abilities in market analysis, strategic planning, and decision making.
Curriculum
Semester 1
Principles of Management | Organizational Behaviour | Managerial Economics | Financial Accounting | Marketing Management | Business Statistics | Business Communication
Semester 2
Human Resource Management | Financial Management | Operations Management | Marketing Research | Consumer Behaviour | Production and Operations Management | Business law and Ethics
Semester 3
Sales and Distribution Management | Advertising and Brand Management | International Marketing | Strategic Marketing | Digital Marketing | Retail Management | Product Management
Semester 4
Marketing Analytics | Services Marketing | Rural and Agricultural Marketing | Social Media Marketing | Innovation and New Product Development | Supply Chain Management | Entrepreneurship Development
Marketing Manager | Brand Manager | Product Manager | Digital Marketing Specialist | Market Research Analyst | Marketing Consultant | Advertising Manager | Sales Manager | Public Relations Manager | Retail Manager
What Makes CHRIST The Best Management College In Bangalore?
There are several reasons why the CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE is regarded as Bangalore's best management college.
Here are a few key points:
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Industry-Ready Curriculum
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Experienced Faculty
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Well Defined Infrastructures
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Industry Collaborations
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Student Support
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International Expansion
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Alumni Network
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Assured Placements
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