Course - Overview
MBA In Digital And Ecommerce
The Master of Business Administration (MBA) in Digital Marketing & Ecommerce is an advanced degree program designed to equip Students with specialized skills in the rapidly evolvin landscape of Digital business. The program includes a wide range of courses Including digital marketing techniques, e-commerce operations, Analytics, and strategic management. Students are equipped for a Variety of careers, including those in digital marketing management, E-commerce Strategy, data analysis, and entrepreneurship. The Program emphasizes hands-on learning, with projects and internship That allow students can complete their MBA in one to two years, with The option of studying full-time or part-time.this specialized MBA Program is designed to improve students experience in digital Marketing and e-commerce, equipping them with the skills and Information required to succeed in today’s competitive business world.
Curriculum
Semester 1
Business Communications | Managerial Accounting | Basics of Marketing Management | Managerial Economics | Organizational Behavior | Fundamentals of Business Law and Ethics
Semester 2
Fundamentals of Product and Brand Management | Basics of Consumer Buying Behavior | Types of Integrated Marketing Channels | Financial Management | Business Research Methods | Basics of Digital Marketing
Semester 3
Summer Internship Program | Fundamentals of Digital Entrepreneurship | Types of Digital Marketing | Fundamentals of Marketing Automation | Elective - |
Semester 4
Fundamentals of Service and Strategic Management | Sales Management and Affiliate Marketing | Understanding LinkedIn and Twitter Marketing | Elective - II | Project Report/Viva
Digital Marketing Manager | E-commerce Manager | Social Media Marketing Specialist | Search Engine Optimization (SEO) Specialist | Pay-per-Click (PPC) Specialist | Content Marketing Manager | Email Marketing Manager | Digital Analytics Manager | E-Commerce Strategist | Digital Marketing Consultant
What Makes CHRIST The Best Management College In Bangalore?
There are several reasons why the CHRIST IMPERIAL INSTITUTE OF MANAGEMENT AND SCIENCE is regarded as Bangalore's best management college.
Here are a few key points:
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Industry-Ready Curriculum
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Experienced Faculty
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Well Defined Infrastructures
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Industry Collaborations
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Student Support
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International Expansion
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Alumni Network
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Assured Placements
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